Member Benefits

UHLA Member Benefits

Industry Advocacy & Representation

Your Membership Supports

Active representation during Utah’s legislative session

Advocacy on issues impacting hotels, resorts, short-term rentals, tourism funding, workforce development, taxation, transportation, and public lands.

Exclusive Legislative Tracker updates throughout the 45-day Utah Legislative Sessionn, and public lands.

Timely legislative alerts and action opportunities

Access to policy briefings and advocacy resources

Lodging Industry Focus

UHLA provides resources and initiatives specifically tailored to Utah’s lodging sector.

Member Access Includes

Lodging-focused education and industry resources

Workforce and hospitality training initiatives

Participation in hotel and lodging roundtables

Collaboration on industry best practices and operational challenges

Opportunities to help shape lodging policy priorities in Utah

Tourism Works® Political Action Committee (PAC)

Networking & Relationship Building

Build valuable relationships with leaders across Utah’s tourism and hospitality industries.

Opportunities Include

Discounted registration pricing to the Utah Tourism Conference and other industry events

Educational workshops and webinars

Leadership and committee involvement opportunities

Information & Industry Resources

Stay informed on the issues, trends, and opportunities shaping Utah tourism and directly impacting lodging.

Members Receive

Tourism industry data and economic impact information

Legislative and regulatory updates

Industry research and trend reports

Member communications and newsletters

Timely updates on issues affecting Utah's visitor economy

Leveling Up

Membership in the Utah Hotel & Lodging Association (UHLA) automatically includes membership in the Utah Tourism Industry Association (UTIA), connecting your business to Utah’s broader tourism economy while also delivering lodging-specific benefits.

Join UHLA Today