About Us
The Utah Hotel & Lodging Association (UHLA) supports and represents the common business interests of those engaged in Utah’s hotel and lodging industry through advocacy, education, and collaboration. Representing properties of all sizes and types across the state, UHLA works to strengthen the hospitality sector, provide professional development opportunities, and elevate Utah’s world-class guest experience.
UHLA, a 501(c)(6) non-profit organization, operates as an affiliate of the Utah Tourism Industry Association (UTIA) to advance statewide tourism initiatives, ensuring that Utah’s lodging community has a strong, unified voice in shaping the policies and programs that drive economic growth and welcome travelers from around the world.
A Stronger Partnership
The Utah Tourism Industry Association (UTIA) is proud to announce the relaunch of the Utah Hotel & Lodging Association (UHLA) as a 501(c)(6) subsidiary, renewing a legacy of advocacy and leadership for Utah’s lodging industry. This integration strengthens hoteliers’ ability to address the unique needs of the lodging sector while leveraging UTIA’s broad tourism network and statewide influence.
Together, the two organizations will work hand in hand, combining UHLA’s deep industry expertise with UTIA’s connections, advocacy and resources to create more opportunities, stronger collaboration and a united voice for Utah’s lodging community.
Frequently Asked Questions

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Have questions about membership, events, advocacy, or anything else? We'd love to hear from you. Reach out and a member of the UHLA team will be in touch shortly.
Contact Information
Utah Hotel & Lodging Association
Celina Sinclair, Executive Director
info@utahtourism.org
PO Box 817, Draper, UT 84020